Our “Global Footprint” is not only a central component of our strategy – it is an expression of our attitude: this is how we understand our business and this is how we ensure that we can offer our customers tailor-made and innovative solutions worldwide.
This issue of our customer magazine provides you with exciting insights into the activities of our business units and national companies. We show you current customer projects and report on developments in our business units – here you can find out about the diverse projects we are currently working on around the world. Even if the economic environment remains challenging: We are looking ahead with full confidence. Our global production strategy puts us in a position to implement the best solutions directly on site at the customer´s premises. With this global footprint, we are able to react quickly and be present for our customers in all markets.
There is also exciting news on the project side. Find out how we → "selectively" solder for the aerospace industry, how 25 automatic moulding machines made the → production of our customer DIMER fit again in just five years or how our → automation unit manufactures power module units for electromobility.
“Local for local” and “local for global”
Our global production strategy is a living reality: through local production according to the principle of “local for local” and “local for global”, through global sourcing via our new purchasing hub in Asia and through local engineering. Application centers located around the world implement our customers´ requirements in the shortest possible time. Our central research and development department creates the technological foundations that we roll out worldwide via a global franchise model. In this way, we are growing at high speed worldwide.
You will also find an → overview of all locations where we produce for our customers worldwide, offer local contacts and provide direct service. With new locations in Singapore and Romania as well as additional demo and service centers in Vietnam and Thailand, we are systematically expanding our presence in South East Asia and Eastern Europe. At the same time, we are intensifying our activities in new markets such as India. In all regions relevant to us, we not only offer our machines and systems, but also comprehensive services.
Our strong market position in China is also particularly pleasing - with several locations here, we are creating the conditions for further growth. The direct line to our customers is and remains a central component of our business model. This is the only way we can identify customer needs at an early stage and develop optimal solutions together. As in previous issues, in this issue I am once again giving colleagues from our operating units a chance to speak - and provide you with insights into their day-to-day business. I am particularly pleased to introduce Hubert Baren, CEO of our Automation business unit, to you today. His message is clear: “Automation has become an integral part of mechanical engineering and an important addition to our systems. We are currently sharpening the range of services offered by the Automation BU - and aligning it globally. Our aim is to establish automation as an integral part of our global footprint. This is already evident in our Ersa Soldering Line, for example - an optimal solution for customers who want soldering and automation from a single source. Automation is also becoming increasingly important in the field of Moulding Machines - here we want to offer real added value with integrated solutions.”
If you would like to experience Kurtz Ersa live, we cordially invite you to the major industry events such as productronica, K Messe and formnext. These trade fairs are perfect platforms for presenting new solutions and technologies – including the initial results of our AI pilot project, which we are driving forward at high speed. I look forward to meeting you there in person.
Glück auf!
Thomas Mühleck Hubert Baren
CEO Kurtz Ersa Group CEO Business Unit Automation