At this year´s Productronica China in Shanghai, Kurtz Ersa reaffirmed its strategic dedication to the Chinese market - including the debut of the VERSAFLOW ONE, now locally manufactured in Zhuhai. From March 26–28, Kurtz Ersa proudly participated in Productronica China 2025 at the Shanghai New International Expo Centre - one of the world´s most important trade shows for electronics manufacturing. Our strong presence underscored a clear message: Kurtz Ersa is fully committed to the Chinese market - the world´s largest and fastest-growing in electronics production. We showcased cutting-edge solutions that are engineered in Germany and now manufactured locally in our Zhuhai plant. This strategic setup ensures premium quality, faster delivery times, and competitive pricing - tailored to the needs of our local customers.

Highlight: VERSAFLOW ONE - produced in Zhuhai

A standout highlight was the launch of the VERSAFLOW ONE – our newest selective soldering system, now made in Zhuhai. Built for performance and flexibility, it truly is “the one for everyone” in modern electronics manufacturing. Our “local-for-local” strategy is backed by Kurtz Ersa´s global production network, enabling us to serve the Chinese market with localized support and proven quality. It reflects our long-term investment in China´s electronics industry.

As trends like electromobility and AI-driven production continue to transform electronics manufacturing, Kurtz Ersa is proud to support this evolution with innovative, reliable, and accessible solutions. Productronica China 2025 was a powerful reminder of the pace of change – and we are honored to be part of this journey alongside our partners and customers … across China and beyond!

The NEPCON China show in Shanghai once again proved to be an outstanding platform for showcasing the latest electronic manufacturing technologies and fostering industry dialogue. While the global economy faced challenges in the first quarter, China exceeded market expectations, achieving an GDP growth rate of 5.4%. The overall Chinese electronics industry reported positive results for the first quarter, reflecting robust market conditions and strong customer demand across the sector.

However, conversations at NEPCON revealed a notable shift in sentiment as the second quarter has begun, characterized by increasing uncertainty due to recent global tariff escalations. These trade dynamics highlight the critical importance of Kurtz Ersa´s global footprint and underline our deep commitment to the China market. Leveraging our production facility in China, Kurtz Ersa remains dedicated to supporting our customers by building robust domestic supply chains. This strategic localization minimizes the impact of international tariffs, reduces delivery times, and lowers shipping costs, significantly enhancing market competitiveness and customer satisfaction.