Romanian success story continues Kurtz Ersa Romania S.R.L.
Kurtz Ersa Romania opens new branch in Timisoara
Wertheim/Timisoara | For over 25 years, we have successfully worked the Romanian market with our partner in Romania, creating a base of over 200 machines for around 80 customers. Following the withdrawal of EEE S.A., Kurtz Ersa Romania S.R.L. was founded in Timisoara at the end of 2024 and moved into a new building of around 220 m² in March. The new establishment in Romania is part of the Kurtz Ersa Group´s “Global Footprint” strategy, which enables the machine manufacturer to offer its customers worldwide tailor-made and innovative solutions thanks to its local presence.
In addition to office space, manpower was also built up for the Romanian market: Four experienced employees, who we took over from our partner EEE and who continue to look after our machines and rework systems at the customer´s premises, and an Area Sales Manager were also hired. The team of five was of course present at the opening on June 17, which took the form of a technology meeting with 35 existing customers. The technology day began with the introduction of the new team, expert presentations on selective and wave soldering, rework and hand soldering - enriched with partner contributions on topics such as “AI in SMD lines” (Viscom) and “Special ordering of THT components” (Fuji Europe) as well as “Solder frames for wave soldering applications” (Schnaidt GmbH).
The varied program was very well received, and from 05:00 p.m. all participants gathered for a get-together on the premises and on the terrace to toast the success of Kurtz Ersa Romania together. This involved exploring the potential of the Romanian market, which is dominated by automotive EMS and industrial electronics and continues to be characterized by growth. “The move to Kurtz Ersa Romania was very well received – the new team means we are much closer to the Romanian market and can respond optimally to local requirements. The best conditions for continuously developing the business in Romania,” said Ersa´s General Sales Manager and Managing Director Rainer Krauss at the opening. The aim is also to further expand the service and process organization for existing customers and to carry out application trials in the rework area in the new office.
