Navigating Global Challenges with Localized Solutions NEPCON China 2025
Wertheim/Shanghai | The NEPCON China show in Shanghai once again proved to be an outstanding platform for showcasing the latest electronic manufacturing technologies and fostering industry dialogue. While the global economy faced significant challenges in the first quarter, China exceeded market expectations, achieving an impressive GDP growth rate of 5.4%. The overall Chinese electronics industry reported positive results for the first quarter, reflecting robust market conditions and strong customer demand across the sector.
However, conversations at NEPCON revealed a notable shift in sentiment as the second quarter has begun, characterized by increasing uncertainty due to recent global tariff escalations. These trade dynamics highlight the critical importance of Kurtz Ersa´s global footprint and underline our deep commitment to the China market. Leveraging our production facility in China, Kurtz Ersa remains dedicated to supporting our customers by building robust domestic supply chains. This strategic localization minimizes the impact of international tariffs, reduces delivery times, and lowers shipping costs, significantly enhancing market competitiveness and customer satisfaction.
Our team proudly introduced the locally manufactured VERSAFLOW ONE, a selective soldering machine now produced directly in China, representing a significant milestone in our localized manufacturing capabilities. While the human visitor numbers might have been slightly lower than usual, we were delighted to host a particularly futuristic guest – an impressive humanoid robot, clearly demonstrating China´s rapid advancements in innovation and modern technology. It seems that robots are stepping in to keep attendance numbers up. Despite the uncertainty of this year, Kurtz Ersa remains fully committed to the Chinese market and continues to be a reliable partner for our customers, particularly during these challenging times!